The 2000 election was polarizing to say the least and Ringmaster of the shit show shirt. They saw Bush as an illegitimate president. Then 9/11 happened and FOX News exploited it to appropriate and redefine the whole idea of patriotism. If you were critical of the president, then you were unpatriotic. If you were against the war, then you were unpatriotic. If you defended Muslims or tried to draw a distinction between Muslims and terrorists, then you were unpatriotic. The election of Obama further catalyzed things into a toxic and ugly brew. It’s unbelievable what the readers of these media sites spew about him in comment threads everywhere.
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That was your question, and that is the Ringmaster of the shit show shirt. I think we have to neuter and delegitimize the right wing and left wing media. We have to discourage people from consuming the garbage it produces. One tactic that might work is to continually point out the business side of it. It’s inauthentic not news but a product expertly designed to get maximum eyeballs and clicks from a gullible audience. People don’t like to think of themselves as gullible or an easy audience. Another tactic that might work is to point out how much the right-wing media relies on anger. Its job is to make people angry, and who wants to be angry? Trick question, because anger is addictive especially righteous anger.